Episodes

  • This week, the guys discuss packaging and why it matters. Deciding on the right look of your bottle and label is one of the most nerve-wracking experiences in releasing a product–there are a lot of options, and plenty of opportunities to go wrong. Do the guys make it easier? Not really, but they have fun anyways. Enjoy!
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  • This week, the guys talk about spirit categories! They discuss standards of identity, label approval, Malort, then quickly get distracted by other topics, including moon bourbon, which is not and probably never will be a thing. Enjoy!
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  • This week, the guys talk about Pay to Play in the distilled spirits industry. It should be noted that they are NOT experts on this issue, and if you are a distiller or distillery owner with questions on this topic, get yourself a lawyer. Otherwise, feel free to listen to three industry professionals fumble through this concept and
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  • This week, the guys talk Mergers & Acquisitions! As the industry grows, so will instances of merging brands to larger spirits groups and sales to conglomerates. We’ve seen it in beer, and the negatives associated with it, but will the same happen in spirits? We discuss this and more on the ep.
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  • This week, we made an episode for the consumer, which is funny since we’re pretty clueless abut what’s going on with consumers these days. We discuss questions you should ask your bartender, why you should go on distillery tours as much as you can, and why Zeno loves a brandy old fashioned. Enjoy!
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  • This week, we decided to release a little informal mini episode. The guys talk about their origin stories in the industry. Kind of like all that superhero shit, but way less badass. Insider tip: there is a bit of extra content at the end. Listen all the way through for a bonus story about Brian’s time in the funeral business.
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  • This week, the guys talk about yeast! There are jokes (obviously), but there’s also a lot of good information about fermentation and the role yeast plays in distillation as well as the marketing of a product. Also, they talk about Guy Fieri. It’ll make sense when you listen to it. Enjoy!
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